Tend Dental: Modern Care, Better Smiles
Introduction
A cavity should not ruin your day. Dental anxiety affects millions, yet regular checkups remain essential for overall health. Tend Dental was built to change that. Founded in 2019, this modern dental practice combines advanced technology with hospitality-driven care to create an experience patients actually look forward to. From soothing studios to AI-powered diagnostics, Tend Dental is rewriting the rules of oral healthcare.
What Is Tend Dental?
Tend Dental is a technology-forward dental organization operating over 25 studios across Boston, New York City, Washington D.C., Nashville, and Atlanta. The company offers a full suite of preventive, restorative, and cosmetic services delivered in calming, thoughtfully designed spaces. Unlike traditional dental practices, Tend Dental focuses on patient happiness through transparent pricing, easy online booking, and judgment-free care.
The company was co-founded in 2019 by Doug Hudson, Andy Grover, and Michael Stenclik, with backing from Google Ventures and Redpoint Ventures. Today, CEO Troy Bage leads a team of over 600 professionals dedicated to making dentistry something people look forward to.
The Tend Dental Difference: Hospitality Meets Healthcare
What sets Tend Dental apart from traditional dental offices? The answer lies in their patient-first philosophy. Every studio is designed to feel calm and welcoming, with natural light, warm materials, and modern aesthetics that reduce anxiety. The team greets patients by name and guides them through every step of their visit.
Tend Dental operates on a simple promise: no judgment, ever. Whether it has been six months or six years since your last appointment, the staff provides supportive care focused on your needs and comfort. This approach has earned the company over 8,000 five-star reviews across its locations.
Comprehensive Services Offered at Tend Dental
Tend Dental provides a complete range of dental services for the whole family.
Preventive Care:
- Dental exams with digital X-rays
- Professional hygiene cleanings
- Fluoride applications
- Oral cancer screenings
Restorative Services:
- Dental implants
- Endodontics and root canals
- Wisdom tooth extractions
- Emergency care for chipped teeth, toothaches, and more
Cosmetic Treatments:
- Professional teeth whitening (up to 8 shades brighter in one visit)
- Porcelain veneers
- Clear aligners (Invisalign and SimplyClear)
Specialty Services:
- Sleep apnea therapy with custom oral appliances
- Perio Protect for gum disease management
- Curodont enamel remineralization
- Therapeutic injectables for TMJ relief
- Dental IV sedation for anxious patients
Advanced Technology at Tend Dental Studios
Technology is central to the Tend Dental experience. Every studio is equipped with leading-edge tools that make care more precise and comfortable.
AI-Powered Diagnostics with Video
Tend Dental partners with Videa, an artificial intelligence platform that reviews digital X-rays instantly. The AI compares images to millions of data points and highlights areas that may need closer attention. This technology enables earlier detection of cavities, gum disease, and bone loss.
Digital Scanning and 3D Imaging
Digital X-rays capture images in just 20 seconds. 3D scanning creates detailed models for treatment planning, while 3D printing enables same-day care for certain procedures.
Comfort-Focused Equipment
Treatment rooms feature massage dental chairs, noise-canceling headphones, and ceiling-mounted screens to help patients relax. Low-noise electric drills replace traditional air-driven tools for a quieter experience.
Tend Dental Locations: Where to Find a Studio
Tend Dental continues to expand its presence across major urban markets.
New York City:
- Rockefeller Center (12 W 48th St)
- Hell’s Kitchen (242 W 53rd St)
- Upper West Side (2376 Broadway)
- Downtown Brooklyn (308 Livingston St)
- Park Slope (215 Flatbush Ave)
- Williamsburg
- Flatiron
- Cobble Hill
Boston Area:
- Fenway
- Kendall Square
- South Boston
Other Markets:
- Washington D.C.
- Nashville, Tennessee
- Atlanta, Georgia
Tend Dental Membership Plans: Affordable Care Without Insurance
For patients without traditional dental insurance, Tend Dental offers membership plans that make routine care affordable and predictable.
Standard Plan – $30/month (+$299 annual fee, $659/year)
- 2 annual cleanings
- 2 fluoride applications
- 2 routine exams
- Annual X-rays
- 1 emergency visit
Premium Plan – $48/month (+$299 annual fee, $875/year)
- 3 annual cleanings
- 3 fluoride applications
- 2 routine exams
- Annual X-rays
- 1 emergency visit
Perio Plan – $62/month (+$399 annual fee, $1,139/year)
- 4 annual cleanings
- 4 fluoride applications
- 2 routine exams
- Annual X-rays
- 1 emergency visit
These plans are currently available in Boston, Atlanta, and Nashville studios. They offer significant savings compared to paying out-of-pocket, with the Perio plan saving up to $2,179 per year.
Insurance and Payment Options at Tend Dental
Tend Dental accepts most major PPO dental insurance plans, including Aetna, Anthem, CareFirst, and others. The team helps patients navigate their benefits and maximize coverage.
For those seeking flexible payment solutions, Tend Dental partners with Cedar for easy bill payment and offers 0% interest payment plans through CareCredit. Transparent pricing means no surprises—patients know the cost of care before treatment begins.
The Tend Dental Patient Experience: What to Expect
Walking into a Tend Dental studio feels different from any dental visit you have experienced before.
Before Your Visit
Booking takes just minutes through the online portal. Patients can choose appointment times that fit their schedules and indicate any preferences or anxiety triggers.
During Your Visit
A care coordinator greets you by name. The hygienist performs a gentle cleaning while explaining each step. Digital X-rays are quick and comfortable. If you have dental anxiety, the team offers sedation options and extra comfort measures.
After Your Visit
You receive a personalized care plan with clear pricing. Your records are digitized and accessible through the patient portal. Follow-up appointments can be scheduled online in seconds.
Curodont: Reversing Early Tooth Decay at Tend Dental
One of the most innovative treatments available at Tend Dental is Curodont, an enamel remineralization therapy that reverses early cavities.
Traditional dentistry treats cavities with fillings. Curodont takes a different approach by repairing the tooth’s enamel before a cavity fully forms. This minimally invasive treatment supports long-term oral health and helps patients avoid more extensive procedures down the road.
Perio Protect: Managing Gum Disease at Home
Gum disease affects nearly half of American adults. Tend Dental offers Perio Protect, a simple at-home solution that fights gum disease and reduces inflammation.
Patients use custom-fitted trays to deliver medication directly to the gums. This targeted approach is more effective than traditional methods and fits easily into daily routines.
Emergency Dental Care at Tend Dental
Dental emergencies don’t wait for convenient times. Tend Dental offers emergency care for:
- Chipped or broken teeth
- Lost fillings or crowns
- Severe toothaches
- Swelling or infection
- Knocked-out teeth
Patients can book emergency appointments quickly through the online system.
Orthodontics and Clear Aligners
Tend Dental offers two clear aligner options: Invisalign and SimplyClear. Both systems straighten teeth without the metal brackets and wires of traditional braces.
For teens, summer provides an ideal time to start orthodontic treatment. With fewer school demands, patients can adjust to new routines before the school year begins. Tend Dental also offers a Clear Aligner Guarantee for kids and teens, providing confidence for families starting treatment.
Teeth Whitening: Professional Results in One Visit
Tend Dental offers Philips Zoom! WhiteSpeed, a light-accelerated teeth whitening treatment. This professional-grade system can brighten smiles up to eight shades in a single visit.
Unlike over-the-counter products, professional whitening delivers consistent, dramatic results under the supervision of dental professionals.
The Science Behind Tend Dental: AI and Whole-Body Health
Dental health connects directly to overall wellness.Diabetes and heart disease have been connected to gum disease. By catching oral health issues early with AI-powered diagnostics, Tend Dental supports both oral and systemic health.
“Tools like Videa allow us to be proactive rather than reactive. Instead of waiting for a toothache, we can address small problems before they become larger,” explains Dr. Chris Salierno, Chief Dental Officer at Tend Dental.
Meet the Leadership Team
Doug Hudson – Co-founder and former CEO. A serial entrepreneur in healthcare, Hudson previously served as founding CEO of SmileDirectClub and founded Hearing Planet, the first direct-to-consumer hearing aid business.
Andy Grover – Co-founder and Chief Development Officer.
Michael Stenclik – Co-founder.
Troy Bage – Current CEO, leading Tend Dental’s expansion across multiple markets.
Bilal Bazzi – Chief Operations Officer.
Dr. Chris Salierno – Chief Dental Officer.
Frequently Asked Questions
Q: Does Tend Dental accept insurance?
A: Yes. Tend Dental accepts most major PPO dental insurance plans, including Aetna, Anthem, and CareFirst. The team helps patients navigate their benefits and maximize coverage.
Q: What if I don’t have dental insurance?
A: Tend Dental offers membership plans as an alternative to insurance. These plans provide predictable, affordable payments for routine care and are available in Boston, Atlanta, and Nashville studios.
Q: How much does a Tend Dental visit cost?
A: Costs vary by service. Tend Dental provides transparent pricing and discusses all costs before treatment begins. Membership plans start at $30 per month for routine care.
Q: Does Tend Dental treat children?
A: Yes. Tend Dental offers family dental care and treats patients of all ages. The team provides gentle, judgment-free care for children and teens.
Q: What technology does Tend Dental use?
A: Tend Dental uses digital X-rays, 3D scanning, AI-powered diagnostics through Videa, and 3D printing for same-day care.
Q: How do I book an appointment at Tend Dental?
A: Booking takes minutes through the online portal. Patients can choose locations, select available times, and schedule appointments from any device.
Conclusion
Tend Dental has reimagined what a dental visit can be. By combining advanced technology, comfortable studios, transparent pricing, and genuine compassion, this modern practice has earned the trust of thousands of patients across the East Coast.
Whether you need a routine cleaning, orthodontic treatment, or emergency care, Tend Dental offers a stress-free experience from booking to treatment. The company’s commitment to innovation—from AI-powered diagnostics to enamel-repairing treatments—means patients receive care that is both effective and comfortable.
Ready to experience dentistry done differently? Book your appointment online today and discover why over 8,000 patients have given Tend Dental five-star reviews. Your smile deserves modern care.